Maxymova

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Maxymova: Italian Lash & Brow Innovation

Maxymova is an Italian brand founded in 2021 by CEO Natalia Maxymova, with formulations developed across three specialised laboratories in Italy's Veneto region. In just a few years it's grown into salons across 35+ countries.

The Bella Collection lift

The Bella Collection’s cysteamine formula is suited to both the Korean, glue-free lash lift technique and classic lash lifting — the same Step 1 chemistry works across either method, with the real difference coming down to tools rather than formula: flat, ultra-thin pads for the Korean lift versus curved silicone shields for a classic curl. Step 1 comes as Cysteamine Only for fine, thin or sensitised lashes, or a Cysteamine + TGA hybrid for coarser, more resistant lashes, with both followed by Step 2 (Fixing Cream) and the Repair Balm finishing step.

Reusable over disposable

Maxymova has moved several single-use items to reusable silicone versions — including brow patches — cutting down on per-treatment consumable costs and salon waste without giving up performance.

Treatment serums

  • Gold Goccia — keratin treatment for strength.
  • Blue Goccia — restructuring treatment for damaged lashes/brows.
  • Growth Booster and Night Therapy Repair Balm — for ongoing client aftercare between appointments.

Free training manuals are available for both the Korean cysteamine method and general lash lifting/lamination.